A person who wants to play basketball starts by learning the fundamentals - dribbling the ball, passing and shooting. Everything else in the game builds upon these skills. To form a team, run plays and win games, the players must first know these fundamentals. Great players excel at them, and are usually tall and fast!
Like basketball, the game of marketing involves a set of fundamentals:
• Target market – the specific group to which you sell
• Positioning – the unique value your business offers
• Messaging – the words used to express your unique value
Taking the time to thoughtfully define these elements will accelerate your sales and business growth. It will make a huge difference in how well you play the game!
To learn more, download this tutorial:
http://www.aproposmarket.com/MarketingFoundation.pdf
Friday, February 22, 2008
In Marketing, First Develop the Fundamentals
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