Marketing Is About Them

Many think that marketing is about tooting your horn, showing off and strutting your stuff. "Look at me. I'm the best!" I would disagree. Good marketing is about "them" - the people you want to reach, your target market, potential customers and clients. It starts with putting yourself in their shoes and, in your mind, turning to face your business. What needs and wants do they have? How can your business meet them? What about your business is unique and valuable to them? Find a way to express the answers to these questions so that it resonates with your audience. Then get this message to them, over and over, until they are familiar with your business and start becoming customers. And before you know it, you are marketing with the best of them!